Conference Presentation

Monetizing a Bird's-Eye View: Delivering Recurring Professional Services Revenue Through Analytics

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The power of analytics has been widely hailed as a key differentiator in delivering better decisions faster. Yet, many organizations continue to struggle with wading through the ever-increasing dearth of information generated by Big Data. In response, Ciena's Professional Services team has developed a service offering that eliminates the guess work, investment and potential frustration associated with attempting to go it alone. Leveraging automation, machine learning and visualization, analytics as a service cuts through mountains of data, simplifying the process and allowing customers to achieve outcomes more quickly and with increased reliability.

In this session, Ciena's Professional Services Product Manager, Brian Ruffner, Director of Global Network Evolution, Marc-Antoine de Santis, and Director of Services Marketing, Pamela Morgan will relate the journey behind this initiative and the commercialization process that led to a new stream of recurring professional services revenue.

Presented By:

Brian Ruffner

Sr. Advisor, Services Product Line Management, Ciena

Marc-Antoine de Santis

Global Network Evolution Leader, Network Transformation Solutions, Ciena

Pamela Morgan

Director, Services Marketing, Ciena

Publish Date: May 3, 2017

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