“We are amid a great technological transformation. This transformation began 3-5 years ago but has accelerated significantly since the coronavirus pandemic. Customers are more informed, tech savvy, and we now have a plethora of digital tools and channels to connect with and educate customers more intelligently, intently, and proactively. But that doesn’t mean that the need for human connection or the coveted “moment of truth” in a customer journey experience is any less important – it is, in fact, more important than ever. From how to evolve your customer journey experience to be more enhanced with digital tools and AI to best practices around virtual selling, VP of Global Account Management, Charlie McCarter discusses how to maximize customer relationships in the new virtual world.”