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The term Social Media gets tossed about a lot these days. So, what is Social Support? At Jive, it includes Social Media, of course, but it's much more than just monitoring Facebook and Twitter. True Social Support means meeting your customers where they are, even as their support expectations evolve and change. Doing this well equals meaningful ROI in case deflection and improved customer impressions. Well define the key deltas between social media and social support with a framework to understand which will delight your customers. We'll also discuss effective ways to bridge the two and share results from businesses succeeding at this now. Also learn to imbue your brands messaging into your social responses, with emphasis on reaching Millennials. Customer Care is now social. Join us to discuss a strategy to make you successful.
Senior Director, Customer Success Strategy, Jive Software, Inc.
Vice President, Global Customer Support, Palo Alto Networks
Publish Date: May 6, 2014
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Peg Rodarmel, SVP, Subscription Services, Infor
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