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Moving to the cloud requires companies to deeply understand how their customers perceive and drive value from this technology shift, but it can also offer a great opportunity to drive additional revenues from new services. But, particularly in the SMB segment, to be effective this often requires a strong tri-partite relationship between the vendor, the end customer and the channel partner. Find out how one Fortune 500 global technology company, with particular focus on moving from a renewals-centric approach to one based squarely on Customer Lifetime Value (CLV), to help them successfully migrate and monetize their customer base during the shift to the cloud.
Director, Solution Design, ServiceSource
Publish Date: May 2, 2017
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Peg Rodarmel, SVP, Subscription Services, Infor
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