Do you have to interact with sales teams, but don’t really understand their world? Does their language confuse you, but you just kind of nod along? Do you understand the difference between a pipeline and a funnel? Do you have any idea what motivates salespeople? In this session, TSIA researchers (and longtime salespeople) Martin Dove and Steve Frost will cover some of the fundamentals of sales, translate the basic lingo, and help you see the world from the eyes of sales. There will be plenty of time to ask those questions about sales that you’ve always wanted to ask, with no judgement whatsoever.