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Conference Presentation

Everything You Always Wanted to Know About Sales but Were Afraid to Ask

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Do you have to interact with sales teams, but don’t really understand their world? Does their language confuse you, but you just kind of nod along? Do you understand the difference between a pipeline and a funnel? Do you have any idea what motivates salespeople? In this session, TSIA researchers (and longtime salespeople) Martin Dove and Steve Frost will cover some of the fundamentals of sales, translate the basic lingo, and help you see the world from the eyes of sales. There will be plenty of time to ask those questions about sales that you’ve always wanted to ask, with no judgement whatsoever.

Presented By:

Steve Frost

VP, Expand Selling Research and Managing Director, Revenue Domain, TSIA

Publish Date: May 26, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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