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Best-in-class companies know the secret to converting high value visitors: You need to engage them at the right moments with the right message with the right medium. Companies like Intuit are reinventing engagement strategies by moving away from treating website visitors with a “one size fits all” approach. The secret to their success is in identifying, segmenting and targeting those who are high impact, and engage each differently to convert them into lifetime customers. With the help of LivePerson, Intuit drives product adoption by creating a customized path for their most valued customers, maximizing the customer service experience to drive revenue. Learn how to use technology to identify your most important customers and guide them through their service journey, resulting in increased lifetime value and creating brand advocates--while lowering costs along the way.
Customer Care Designer, Intuit, Inc.
Head of Product Marketing, LivePerson
Publish Date: May 6, 2014
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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