Are you a Marketing professional with a proven track record in generating qualified high-tech B2B leads? We are looking for a Sr. Marketing Demand Generation Manager to join our Demand Generation team. The primary focus of the role will be developing and executing the strategy for multi-channel demand generation to pull individuals through their buyer’s journey and increase prospect and customer registrations at our semiannual conference. You must have hands-on experience with marketing automation tools (we use Marketo) and be able to build and maintain nurture tracks and campaigns from the ground up with strategy based on data, best practice experience, and creativity.
Equally important is constant analysis to determine modifications for ongoing improvement. Last, but not least, you must be an extremely strong writer who knows how to craft a good story. You will help bring our value prop to life by writing compelling marketing copy across a range of media for all stages of the buying cycle.
The Technology Services Industry Association (TSIA) is the world's leading organization dedicated to advancing the business of technology and services. Technology services organizations large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, exceptional peer networking opportunities, and high-profile certification and awards programs. TSIA corporate members represent the world's top technology companies as well as scores of innovative small and mid-size businesses in four major markets: enterprise IT and telecom, consumer technology, healthcare and healthcare IT, and industrial equipment and technology.
The Technology Services Industry Association (TSIA) is dedicated to helping services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.