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Senior SEO Content Writer

Company: Technology Services Industry Association (TSIA)
Status: Full-Time Employee
Location: Rancho Bernardo – San Diego, CA 92127
Level: Experienced, 10 years
Job Category: Marketing

We are looking for a Senior SEO Content Writer to join our Marketing team. You will play a key role in helping us reach our target audiences by delivering valuable information about our company and portfolio of offers and establish us as a top thought leader in the technology industry.

In this role, you will be primarily responsible for writing and managing the company blog & overall blog calendar, including leveraging content produced by our team of Research Executives and translating technical content and data into reader-friendly, top-of-funnel content. You will be collaborating with our Senior Digital Marketing Manager to ensure the content is optimized for SEO and is easy to read/digest. In addition, you will also maintain the company editorial style guide.

Please share a minimum of 5 applicable samples of your work (portfolio or links to published articles) along with your application.

Responsibilities:

  • Manage and execute the company blog and own its content strategy which aligns with overall marketing initiatives. 2 blog posts per week.
  • Act as the sole project manager for managing the blog calendar, scheduling blog submission deadlines for other writers, gathering their content, and reviewing it.
  • Write SEO-driven blog posts, based on research, outline, and direction from digital marketing(About 2 SEO blogs a month).
  • /Implement SEO and non-SEO blogs directly to the website. This includes implementing the copy, adding titles, metas, alt tags, and uploading images.
  • Edit and proofread different content to ensure alignment with editorial style guide, brand guidelines, and occasional fact checking.
  • Collaborate with the Creative Team to enrich text with visual aids such as images and charts
  • Monitor blog metrics such as blog views and subscriber rates and create monthly and quarterly blog reports that are presented to the Marketing team.
  • Collaborate with the Demand Generation team to implement strategies to increase blog engagement and subscribers. 
  • Interview industry experts, internal team members, and customers when needed.
  • Be a subject matter expert that guides senior executives to get the maximum impact from blogs by adopting best practices for effective messaging.
  • Collaborate with senior executives to publish regular content under their byline to further establish thought leadership status.
  • Collaborate with the Demand Generation team to leverage existing content to write ebooks and white papers.
  • Create social media posts to promote the blogs on LinkedIn and Twitter. 
  • Make informed decisions on changes needed to the blog as a whole, based on data and best practices.
  • Collaborate with digital marketing to remove low performing blogs, and re-optimize other old blogs.

Qualifications:

  • 10+ years of marketing copywriting in an advertising agency or in-house corporate marketing team setting
  • 5+ years of experience writing in enterprise technology, with SaaS focus strongly preferred.
  • Experience writing blogs in technical industries.
  • Strong business acumen and interest in learning about new technical info and data and the ability to create content around it.
  • Solid understanding of SEO best practices with experience writing longform/blogs with SEO in mind.
  • Ability to rephrase and use resources to generate an easy to read web blog with powerful hooks.
  • Excellent interpersonal communication skills including having a positive growth mindset, being comfortable with elaborating on your recommendations, and being patient as you guide others through the process.
  • Excellent organizational and time management skills, including the ability to prioritize tasks, manage multiple projects, meet deadlines, and be flexible.
  • Excellent writing and editing skills, with a keen eye for detail
  • Ability to work within brand guidelines
  • Curious and passionate learner
  • Great project management skills.
  • Ability to interact with high-level executives and provide feedback.
  • Hands-on experience in Content Management Systems. Experience using Kentico is a plus
  • Experience in basic HTML a plus
  • Experience with Excel/Google Sheets.
  • Experience with Google Analytics a plus
  • Comfortable using social media 
  • Proficiency in Microsoft Office (PowerPoint, Excel, Word). Intermediate skills in Adobe Photoshop a plus
  • B.A. or above in English, Communications, or Journalism
 

About TSIA

The Technology & Services Industry Association (TSIA) is the world's leading research organization dedicated to helping technology companies achieve profitable growth and solve their top business challenges. Services, Sales, Product, and Channel organizations at technology companies large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, and exceptional peer networking opportunities. TSIA’s membership community consists of over 40,000 executives from 96 countries and represents 80% of the Fortune 100 technology companies.