Partner Sales Associate

Company: Technology Services Industry Association (TSIA)
Department: Partner Sales
Reports to: SVP, Operations
Status: Full-Time Employee
Location: Rancho Bernardo – San Diego, CA 92127
Experience: 3+ years
Level: Individual Contributor
Travel: No travel is required

Job Description

The Partner Sales Associate is responsible for researching target companies for partnership with TSIA; identifying potential decision makers and key executives; coordinating with the Marketing team the creation of partner marketing campaigns; and conducting telephone follow-ups to secure initial partnership briefings for the Partner Sales Director.


Specific responsibilities include, but are not limited to:

  • Maintaining the Partner Addressable Market Map (PAMM) and the associated list of target partner companies.
  • Researching target companies by evaluating their financial statements, website, and overall business strategy, and analyzing their potential for partnership.
  • Identifying potential decision makers at target companies and their contact information, and creating campaign lists.
  • Calling into the list of potential partner member contacts to generate interest in partnership with TSIA and secure an initial executive briefing for the Partner Sales Director.
  • Assist the Services Technology Research VP in opening cases for Partner briefings and other Partner-related activities.
  • Assisting Marketing as required in the creation of outbound lead nurturing email campaigns, and the development of partner success stories and other partner collateral.
  • Following up on marketing qualified leads (MQLs) from inbound lead generation activities.
  • Performing general account and contact record hygiene in

Additional Responsibilities

Additional responsibilities in this role relate to the administration of TSIA’s Consulting Alliance Partner (CAP) program, including:

  • Responding to requests for information about the program.
  • Scheduling prospective CAP briefings and quarterly CAP update meetings.
  • Processing program applications and agreements.
  • Processing agreement renewals.


  • Demonstrated ability to quickly learn new markets, and the business acumen to comprehend business problems faced by those markets.
  • Demonstrated ability to conduct effective research, create and cross-reference lists, and create reports.
  • Demonstrated ability to communicate effectively, including exceptional writing skills, and strong listening skills.
  • Fluency in Microsoft Office applications; social media platforms such as LinkedIn; Internet search engines; corporate research tools such as Hoovers; and CRM software applications such as Salesforce.
  • Meticulous attention to detail and follow through, and ability to manage schedules efficiently and effectively.
  • BA or BS degree is preferred.

About TSIA

The Technology Services Industry Association (TSIA) is the world's leading organization dedicated to advancing the business of technology and services. Technology services organizations large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, exceptional peer networking opportunities, and high-profile certification and awards programs. TSIA corporate members represent the world's top technology companies as well as scores of innovative small and mid-size businesses in four major markets: enterprise IT and telecom, consumer technology, healthcare and healthcare IT, and industrial equipment and technology.