When it comes to getting customers to renew their subscription with your XaaS offer, does your current renewal engagement model consist of managed handoffs between your internal teams, or is it total chaos? In the recent TSIA SRG Cloud Benchmark Study, we aimed to find out how top companies in the technology services industry are structuring their subscription renewal process, as well as get a detailed look at which metrics they’re using to track their success.
End the Confusion in Your Subscription Renewal Process
Because the subscription renewal process tends to involve lots of different roles within an organization, confusion is bound to happen. Sometimes there’s miscommunication surrounding the entire end-to-end renewal process, or even a lack of clarity on what “commercial responsibility” is and who owns it. Whatever the case may be, the good news is that there are significant opportunities to streamline the renewal processes and leverage automation.
With the TSIA SRG Cloud Benchmark Study, we are answering three big questions:
- What are the forces that create erosion and growth with recurring revenues?
- What metrics should we use to measure the renewal of subscription revenues?
- How can I assess our subscription performance relative to the industry?
Watch the Webinar On-Demand to Learn More!
Check out this SlideShare from my TSIA Pulse webinar, “Measuring the Health of XaaS Subscription Renewals” for a quick look at some of the data that came out of the survey. Watch the full webinar on-demand here to see where your organization can optimize for increased revenue renewals from your existing customers.
About Author Julia Stegman
Julia Stegman, is the former vice president of research, Service Revenue Generation, for TSIA and was with the company for 7 years. She has over 25 years of experience in the high-technology industry, and was responsible for driving the TSIA research agenda related to the growth of maintenance, SaaS, and managed service revenues as well as the expansion of product revenues with existing customers.
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