Service Revenue Generation
When it comes to getting customers to renew their subscription with your XaaS offer, does your current renewal engagement model consist of managed handoffs between your internal teams, or is it total chaos? In the recent TSIA SRG Cloud Benchmark Study, we aimed to find out how top companies in the technology services industry are structuring their subscription renewal process, as well as get a detailed look at which metrics they’re using to track their success.
Because the subscription renewal process tends to involve lots of different roles within an organization, confusion is bound to happen. Sometimes there’s miscommunication surrounding the entire end-to-end renewal process, or even a lack of clarity on what “commercial responsibility” is and who owns it. Whatever the case may be, the good news is that there are significant opportunities to streamline the renewal processes and leverage automation.
With the TSIA SRG Cloud Benchmark Study, we are answering three big questions:
Post Date: December 10, 2015
Check out this SlideShare from my TSIA Pulse webinar, “Measuring the Health of XaaS Subscription Renewals” for a quick look at some of the data that came out of the survey. Watch the full webinar on-demand here to see where your organization can optimize for increased revenue renewals from your existing customers.
Julia Stegman, is the former vice president of research, Service Revenue Generation, for TSIA and was with the company for 7 years. She has over 25 years of experience in the high-technology industry, and was responsible for driving the TSIA research agenda related to the growth of maintenance, SaaS, and managed service revenues as well as the expansion of product revenues with existing customers.
Please join the conversation! We love thoughtful communication and are interested in what you think.
All comments are moderated and will be visible once approved. Please only use your real name, not your business name or keywords. Advertisements for your products or services will not be approved.
The Technology Services Industry Association (TSIA) is dedicated to helping services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.