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Sales are at the heart of every successful business, but new selling opportunities can present themselves to anyone within a company, not just your dedicated sales team. In his blog post, “Creating a Powerful Entrepreneurial On-Site Sales Force,” Vele Galovski, TSIA’s VP of Research, Field Services, discusses the benefits of transforming your company’s internal culture into one that encourages the concept of sales being everyone’s responsibility.

Bringing Out the Inner Salesman

Even though their primary focus is in the delivery of service, your on-site personnel can also drive adoption and expansion of customer accounts, which can ultimately lead to renewal opportunities. Here’s a quote from Vele’s post that directly references how harnessing the talents of natural salesmen within other departments can benefit your entire company:

“By expanding the role of operational staff to include a secondary sales responsibility, we significantly increased our Same Account Revenue. As a result, we had plenty of money to count, orders to fulfill and customers to serve.”

You can read the full post and more on Vele’s blog, The Perpetual Innovation Machine.

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Vele Galovski

About Author Vele Galovski

Vele Galovski is vice president of support and field services research for TSIA. Using his nearly 30 years of industry experience, he has consistently helped companies both large and small drive double-digit top-line growth with a proven retain, gain, and grow strategy. Vele has also written a book, The Perpetual Innovation Machine, which describes a holistic approach to management based on ambitious goal setting, data driven analysis, skillful prioritization, inspiring leadership, and the lost art of employee engagement.

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