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Real-world Insights on XaaS Transformation

4 Podcast Episodes You Should Listen to Today

2 min read
By Thomas Lah
The anything-as-a-service (XaaS) transformation is a popular topic in technology sectors and something we cover frequently on our podcast series TECHtonic: Trends in Technology and Services. Why is that? There are two good reasons:
  1. Almost every legacy technology provider that works with TSIA is trying to increase their recurring revenues from SaaS and managed XaaS offers.
  2. This business model transformation is REALLY hard and takes years to navigate.
You might relate to both of these, as a company attempting to increase your XaaS offers or as one finding it difficult to do so. The exciting news is that more and more TSIA members have successfully navigated this journey. For the benefit of all, these members are sharing their learnings, and so there is more clarity than ever regarding the practices that accelerate the XaaS transformation.
So, if your company is in the middle of the XaaS transformation journey or just starting out, here are four podcast episodes I highly recommend for all management levels (front line managers, executives, and board members):

Episode 13: Zone to Win

Geoffrey Moore and I discuss his “zone-to-win” framework, and why we both believe this is the winning approach when navigating business model transformation.

Episode 15: The Changing Services Portfolio

Google continues to ramp their enterprise cloud offerings. I interview Jodie Paxton, Director of Google Cloud Customer Care Offer and Operations, about all things concerning service portfolio offers. This includes the road to a consumption-based pricing model, the moving of portfolio offers from complexity to simplicity, and the role of customer success throughout.

Episode 20: Digital Transformation and the Customer Experience

Informatica has been aggressively transforming their business model. Ashok Gunasekaran, Group Vice President of Customer Success & Digital Experience, joins me to talk about every milestone necessary for a successful digital transformation driven by the customer experience.

Episode 23: X-as-a-Service; Everything you Need to Know to Start the Journey

Simcorp is a fintech company that was founded in 1971. Ronan Donnelly, VP, Everything as a Service (XaaS) Contract and Commercial, holds nothing back when I ask him nine hard-hitting questions about SimCorp's as-a-service journey. Insights include  how listening to their customers put them on the right path and why past success can be the biggest barrier you never anticipated.

 April 28, 2022

Thomas Lah

About Author Thomas Lah

Thomas Lah is executive director and executive vice president of TSIA. Since 1996, he has used his incisive analysis, strategic thinking, and creative solutions to help some of the world’s largest technology companies improve the efficiency of their daily operations. He has authored several books, including, Bridging the Services Chasm (2009), Consumption Economics (2011), B4B (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016), and Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential (2022). He is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services.

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