Over the past decade, revenue growth has been eroding for B2B technology providers and shifting to recurring service revenue as customers are looking to consume technology in new ways. These changing business models to technology-as-a-service (XaaS) present
new challenges for Product Management. How will XaaS Product Management teams pivot their practices to effectively grow recurring revenue? In this SlideShare, I review the impact that the changing market conditions have on Product Management and offer a recommended solution to one of the top ten challenges.
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XaaS Product Management research practice. Membership in XaaS Product Management provides the essential industry insights, tools, frameworks, and expert advice you need to overcome the many challenges in adapting to the world of subscription offers and delivering profitable revenue growth for your company.
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