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Over the past decade, revenue growth has been eroding for B2B technology providers and shifting to recurring service revenue as customers are looking to consume technology in new ways. These changing business models to technology-as-a-service (XaaS) present new challenges for Product Management. How will XaaS Product Management teams pivot their practices to effectively grow recurring revenue? In this SlideShare, I review the impact that the changing market conditions have on Product Management and offer a recommended solution to one of the top ten challenges. 

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This is just a brief snapshot into a larger scope of TSIA’s XaaS Product Management research practice. Membership in XaaS Product Management provides the essential industry insights, tools, frameworks, and expert advice you need to overcome the many challenges in adapting to the world of subscription offers and delivering profitable revenue growth for your company. Contact us today to learn how TSIA can help you reach your business objectives even faster. 
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Laura Fay

About Author Laura Fay

Laura Fay is the vice president and managing director of products and offers research and advisory for TSIA. She also serves as TSIA’s vice president of XaaS product management research. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise technology industry via leadership roles in product management, general management, product development, and customer success.