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Offering Management
Optimizing XaaS Product Management Practices for Business Growth and Profitability
Laura Fay
Over the past decade, revenue growth has been eroding for B2B technology providers and shifting to recurring service revenue as customers are looking to consume technology in new ways. These changing business models to technology-as-a-service (XaaS) present
new challenges for Product Management. How will XaaS Product Management teams pivot their practices to effectively grow recurring revenue? In this SlideShare, I review the impact that the changing market conditions have on Product Management and offer a recommended solution to one of the top ten challenges.
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Post Date: August 30, 2018
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About Author Laura Fay
Laura Fay is the vice president and managing director of products and offers research and advisory for TSIA. She also serves as TSIA’s vice president of XaaS product management research. Laura is a technology industry veteran with over 30 years' experience driving business growth in the enterprise technology industry via leadership roles in product management, general management, product development, and customer success.
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