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Tech companies are currently experiencing an incredible disruption to their tried-and-true business models. While traditional products will always remain an important revenue source, now is the time for technology providers to develop more subscription-based cloud offers in order to meet changing customer expectations and keep pace with industry trends. To make the transition from a product-based business model to one that includes technology-as-a-service (XaaS) offers go as smoothly as possible, leaders need to know which service capabilities to invest in before making the change. To provide some guidance on this journey, TSIA has created the 2016 Service Capability Heatmap.
Organizational service capabilities are any resource that enables your business to perform the specific actions necessary to achieve desired results. Each year, our research executivescollaborate and share their latest findings on their respective service disciplines, resulting in the creation of the Service Capability Heatmap, which outlines the best capabilities to invest in for the year ahead. Using data collected from the top performing technology companies, TSIA’s 2016 Service Capability Heatmap provides a deep-dive look at the state of the industry and offers suggestions on how your company can use these best practices to wisely invest your time, money, and resources in 2016.
TSIA leverages a broad portfolio of structured research activities—everything from analyzing publicly reported data to conducting in-depth service-line benchmarks, and conducting intimate focus groups to determine how service businesses are actually optimizing their business through industry disruptions.
Thomas Lah, “2016 Service Capability Heatmap"
The only constant in this industry is change, and recent trends have shown us that there's no time like the present to invest in new organizational capabilities. Here are just some of the key industry transformations we’ve already seen that are driving the need for investment:
It is one thing to identify disruptive industry trends. It is quite another to do anything meaningful about them.
Thomas Lah, “TSIA 2016 Service Capability Heatmap"
By identifying the capability gaps in your current organization, you can better prepare yourself to proactively manage your way through the transformation to technology-as-a-service. Download the TSIA 2016 Service Capability Heatmap today to get started down the right path toward making the best choices for your business.
Curious about becoming a TSIA member? Contact us today about how you can gain unlimited access to the hundreds of research reports, checklists, quick tools, webinars, and white papers to give your business a competitive edge in this ever-changing industry. We’re here to help your business achieve “up and to the right” results this year and beyond!
Post Date: February 2, 2016
Thomas Lah is executive director and executive vice president of TSIA. Since 1996, he has used his incisive analysis, strategic thinking, and creative solutions to help some of the world’s largest technology companies improve the efficiency of their daily operations. He has authored several books, including, Bridging the Services Chasm (2009), Consumption Economics (2011), B4B (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016).
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.