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Your company’s ability to provide an exceptional customer experience starts from within. By empowering your employees and fostering a positive internal culture, your workforce can become your brand’s biggest advocates. Join us March 28 for our virtual summit, “The ROI of Building a Powerful Employee Culture,” where you’ll learn about the many benefits of keeping your employees engaged and how internal culture is the make-or-break factor in the success of any business.

Why Creating a Better Employee Culture is Important for Business Success

The push to automate and the influx of newer generations joining the workforce who possess different skill sets is changing the way technology businesses operate. When technology fails, service employees and the “personal” aspect they bring to the customer-supplier will become even more important to business success. How will we motivate, re-train, and encourage employees to continue to be curious and function through the amount of constant disruption and change they are about to encounter?

Today’s technology and services leadership will need to maintain a strong focus on employees, their engagement, their emotional connection to the company, their overall curiosity, and their drive to be engaged with customers in a meaningful way. While emphasis on automation is a significant driver, it’s vital to continue to focus, and in some cases re-focus, on employees.

It’s clear that the need to drive high employee engagement through creation of interesting work that challenges and rewards employees is beyond necessary for the entire enterprise.

Support organizations experience a high level of voluntary attrition, which is due to monotonous tasks that are boring and lack true value from an employee perspective. But now other areas of the business are seeing rising attrition rates and finding recruiting more challenging than ever before. Technology companies are also facing a critical supply-and-demand problem for skilled employees looking for long-term career options.

It’s clear that the need to drive high employee engagement through creation of interesting work that challenges and rewards employees is beyond necessary for the entire enterprise.

What You’ll Learn by Attending This Virtual Summit and How to Register

Join us for this three-hour virtual summit, sponsored by Coveo, as we discuss:

  • Creating and effectively measuring a powerful culture of employee loyalty 
  • Creating an employee loyalty program to drive business success
  • Support skills management and training
  • New and innovative recruiting and professional development practices that are being implemented within companies
  • What companies are doing to identify, invest in, groom, and mentor their next-generation leaders
  • How to motivate re-train, and encourage employees through the change and disruption caused by automation


We’ll also be sharing TSIA research, member stories, and in-depth examples of how leadership can continue to find ways to incorporate employees into the higher-level success of the company and build a winning culture for both employees and ultimately for customers.

How does your current employee culture measure up? Find out by joining us on Thursday, March 28 at 9:00 AM Pacific, 12:00 PM Eastern. We look forward to sharing with you!

Register for This Virtual Summit


Nicole Dornsife

About Author Nicole Dornsife

Nicole Dornsife is the former senior content manager for TSIA. She has over 10 years of experience writing for the software and SaaS industries, and joined TSIA in 2014. She managed the TSIA blog and regularly collaborated with TSIA's research team and partner companies to publish their insights on the latest news in the technology and services industry. She also provided editorial support for TSIA’s conferences.