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Congratulations! Through blood, sweat, and maybe even a few tears, you’ve acquired a new customer. Chances are, you’ve invested a good amount of time and money to do so. What you may not realize is that on average, it takes just over three years to recoup the initial cost to acquire and get to profitability with that customer.

With this in mind, you’ll want to make sure you take good care of that customer, nurture the relationship and demonstrate your ongoing value. By developing an effective Customer Lifecycle Management strategy, you will create happy and loyal customers, accelerate your time to profitability, and reap the high revenue potential from your install base.

how to create customers for life

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Want to learn how you can create customers for life? Visit us at TSW Service Transformations at booths 17 & 18 and join us for our session "Create Customers for Life with Customer Life Cycle Management". Co-presented by Eric Jeffries, Vice President of Customer Success at ServiceSource, Tom Lay, Director of Service Sales, Cisco Software Annuities at Cisco Systems, and Tony Brucha, Director, WebEx Customer Success at Cisco Systems, this insightful discussion walks you through the key stages and best practices of customer life cycle management. Join us on October 21 at 9:45 a.m. to hear first-hand success on growing customer relationships and driving improved customer satisfaction.

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James Huddleston

About Author James Huddleston

As Director of Solution Marketing for ServiceSource, James Huddleston develops and leads innovative solutions to market that help leading technology companies drive increased recurring revenue. With a strong background in customer lifecycle management, James understands how best to navigate the myriad of challenges that come post customer acquisition.