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Finding ways to increase customer training revenue is always top of mind for training and education organizations. To accommodate customers’ increased interest in digital learning, more and more customer training organizations provide digital learning via a subscription offer, or in a learning-as-a-service (LaaS) model.
Customer training subscription offers—which commonly include e-learning, hands-on lab activities, and live virtual instructor-led training—currently account for 28% of total education services revenue, and that number will continue to grow. But so far, only 57% of customer training organizations include learning-as-a-service in their offer portfolio. Take a look at this infographic to see how subscriptions can help you increase customer training revenue and keep customers engaged with your products and services.
Learning subscriptions can be provided as a standalone offer, may be packaged with the product, or might be included in a premium support services contract, giving you plenty of opportunities to make an offer that suits the unique needs of your customers. In addition to having a well-developed subscription offer, you’ll also need to have a strategy for renewing those subscriptions, if you want to maintain your recurring revenue stream and increase education services revenue over time.
If you need help in developing your own customer training subscription offer, defining your renewal strategy, or understanding the benefits of subscriptions as part of customer training and education, contact TSIA to learn about membership in our Education Services research practice.
Every day, we’re helping training organizations like yours find the fastest path to top-line revenue growth through subscription offer development and how subscription offers can help drive product adoption.
Editor's Note: This blog was originally published on January 31, 2017, but has been updated with new data and information.
Post Date: August 28, 2019
Maria Manning-Chapman, is vice president of research, Education Services, for TSIA. She has more than 25 years of education experience in the high-technology industry. Maria is well versed in the dynamics of running an education services business and has held leadership positions in operations, virtual learning, business development, curriculum development, delivery, and partner management over the course of her career.
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.