Customer Success Monetization in the Age of COVID-19

In a recent poll that was launched as part of TSIA’s Rapid Research Response Initiative, we asked if organizations were monetizing customer success. We also asked, of those that were monetizing customer success, which strategies they were using to ensure the right services were being sold to their customers during this critical time.

TSIA believes that if you are not monetizing your customer success capabilities, you’re missing out. Introducing a new revenue opportunity for your company probably sounds counterintuitive given the current state of the economy, but our data shows that companies that monetize customer success have seen a number of benefits. 

The interactive data visualization below shows some of the results from TSIA’s “Monetized Customer Success” Rapid Research Response poll and provides the case for monetizing customer success now.

Click here to participate in open Rapid Research Response polls or view the results from closed polls.

TSIA is Here for You

We understand that our member companies, the technology industry, and the world at large have been impacted by COVID-19. Now, more than ever, we need to work together to get through these challenging times. TSIA is committed to providing visibility as quickly as possible into the changing industry trends and practices that come as a result of COVID-19. Visit our Rapid Research Response Initiative resource page for more information.

If you have any questions related to how COVID-19 is impacting your organization, we’re here to help.