Julia Stegman is the vice president of service revenue generation research for TSIA. In this role, she helps members uncover new opportunities to grow their recurring revenue and gain clear line of sight into what is contributing to growth or erosion in their current renewal model.
With over 25 years of experience in the high-tech industry, Julia has held various executive roles where she was responsible for growing services revenue by enhancing service offers, improving customer engagement and renewal engagement models, and seeking new ways to drive maximum growth. Prior to TSIA, Julia was a steward of recurring revenues for both Hewlett Packard and Sage Software, where she pursued innovative ways to grow revenue and deliver more value to customers.
At TSIA, Julia works closely with members to identify levers they can pull for more recurring revenue growth and provides best practice insight to accelerate to growth. She also helps businesses modernize their service offers and make them more compelling to customers through the effective development and use of adoption services.
Julia has an MBA from Chapman University and shares her knowledge and experiences in various public speaking engagements worldwide.
Julia is a regular contributor to the Inside Technology Services blog on the topics of service revenue generation, adoption services, and connecting service offers to business value.
Recurring Service Revenues: Opportunities for Growth in 2018
Get the key capabilities to grow your recurring service revenues in 2018 and make a significant impact on overall company performance.
The State of Service Revenue Generation: 2018
Key industry trends surrounding service revenue growth and the key sales and marketing capabilities required to maximize recurring revenue growth.
The Evolution of Premium Customer Success Services
Discover the industry best practices for building premium customer success services, including fee-based support and adoption services.
Levers of Service Revenue Growth
ownload this white paper to learn industry best practices on growing services revenue. Learn how to increase top line performance.
What Every Customer Success Team Needs to Know about Renewal and Expansion
Learn how to successfully take on renewal and expansion responsibilities, and ultimately, drive top line revenue for your company.
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12 Layers of Value
The 12 Layers of Value is a framework for thinking through the value proposition for customer success plans for XaaS business models.
Findings from Quick Poll: How Do Churn and Renewal Rates Differ by SaaS Product Category?
A look at how product/adoption characteristics correlate to better churn and renewal rates, and churn and renewal rates by SaaS product category.
Build Compelling Premium Support Offers Your Customers Will Pay For
Discover the industry trends for enhancing the value proposition of your support offers so your customers are willing to pay a premium.
The State of Service Revenue Generation 2017
Learn how to infuse profitable, predictable recurring service revenue in your business model today.
The State of Service Revenue Generation: 2017
Discover the four most important drivers for service revenue generation, including how to reduce renewal friction.
Service Revenue Generation Pulse Session: Taking the Friction Out of Your Renewal Process
Find out how to optimize payments for your recurring services and take the friction out of your renewal process.
Industry Trends with Software Support Offers
Industry trends and best practices for creating software support offers in on-premise business model, with focus on creating premium support offers.
The Technology Services Industry Association (TSIA) is dedicated to helping services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.