Julia Stegman is the vice president of service revenue generation research for TSIA. In this role, she helps members uncover new opportunities to grow their recurring revenue and gain clear line of sight into what is contributing to growth or erosion in their current renewal model.
With over 25 years of experience in the high-tech industry, Julia has held various executive roles where she was responsible for growing services revenue by enhancing service offers, improving customer engagement and renewal engagement models, and seeking new ways to drive maximum growth. Prior to TSIA, Julia was a steward of recurring revenues for both Hewlett Packard and Sage Software, where she pursued innovative ways to grow revenue and deliver more value to customers.
At TSIA, Julia works closely with members to identify levers they can pull for more recurring revenue growth and provides best practice insight to accelerate to growth. She also helps businesses modernize their service offers and make them more compelling to customers through the effective development and use of adoption services.
Julia has an MBA from Chapman University and shares her knowledge and experiences in various public speaking engagements worldwide.
Julia frequently writes about these topics on the TSIA blog on the topics of service revenue generation, adoption services, contract renewal, and connecting service offers to business value.
Automating Your Low-Dollar - Long Tail Renewals
How to renew contracts and plans with a cost-effective approach.
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Should Channel Partners Renew Subscription Plans?
TSIA quick poll findings on the subject of whether channel partners should play a role with renewing subscription plans.
Ten Steps to Implementing an Effective Auto-Renew Program
Best practices for introducing an auto-renew program to remove friction from the renewal of subscription plans or support contracts.
5 Plays to Maximize Subscription Renewal Revenue and Minimize Risk
Join us to learn how to optimize the renewal engagement model and achieve exceptional renewal rates with subscription plans.
TSIA Service Revenue Generation Benchmarking
Key results, operational metrics, and practices for on-premise and cloud businesses that enable companies to grow recurring service revenues.
Renewal Sales Compensation Study Findings - Part 3
Findings from TSIA’s first Renewal Sales Compensation Study. Part 1 looks at pay practices. Part 2 shares pay ranges. Part 3 is span of control.
10 Practices to Accelerate Recurring Service Revenue via Channel Partners
This publication provides a summary from a one-day Executive Forum with members of the Service Revenue Generation discipline focused on optimizing . . .
End of Support Life: Quick Poll Findings
This DataView reveals findings from the End of Support Life Quick Poll, including information on setting up mainstream and extended support periods.
Gender Diversity in Consulting: It’s Not Just a Women’s Issue
Discover why firms with strong gender diversity programs in place attract and retain better talent.
Recurring Service Revenues: Opportunities for Growth in 2018
Get the key capabilities to grow your recurring service revenues in 2018 and make a significant impact on overall company performance.
Renewal Sales Compensation Study Findings - Part 1
Findings from TSIA’s first Renewal Sales Compensation Study. Part 1 looks at pay practices. Part 2 shares pay ranges.
Renewal Sales Compensation Study Findings - Part 2
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