About TSIA

We are a research and advisory firm on a mission to help technology
companies strategically leverage services to drive profitable growth.

We Help Tech Companies Optimize Their Service Business

The Keys to Profitable Growth

To unlock profitable growth, TSIA helps tech companies optimize every service touchpoint across the customer engagement lifecycle in three ways:


Align your portfolio, pricing, and sales strategies to drive growth.


Prepare your people, processes, and technology to scale as you grow.


Pull the levers that will drive efficiency up and the cost to serve down.

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Services Best Practices at Your Fingertips

Our research team studies what works across hundreds of technology companies, including 80% of the fortune 100 tech leaders, and aggregates those best practices and board-ready insights into a SaaS application that your entire organization can access 24/7.

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We Show You Where You Can Have the Biggest Financial Impact

Companies that adopt and execute a differentiated services strategy position themselves for long-term success by keeping customers on their platform and increasing their lifetime value.

Through a structured engagement model, TSIA quickly identifies the most impactful opportunities to improve the financial contributions to your company. We then provide detailed research and expert advice to get you there.

Get on the Path

We Know What Great Looks Like and Provide
the Proven Path to Get You There

We aspire to help every technology company achieve profitable growth. Let TSIA show you the proven path to increasing your services revenue or margin and achieving your top business goals.