This report highlights the rapid success of ChatGPT, making it a key focus at TSIA’s 2023 World Interact conference. Jim Box from Cisco underscores the crucial need for companies to adapt content development strategies with the integration of artificial intelligence (AI). Cisco's successful shift to AI-driven content development involved personalized learning experiences and the adoption of the Scaled Agile Framework (SAFe) for enterprise, enhancing agility and streamlining processes. Cisco's evolved content sourcing approach, leveraging AI and SAFe, focuses on their experience while incorporating resources from partners. Box emphasizes the importance of companies disrupting themselves to achieve a successful transition between performance and productivity zones. The report also addresses Cisco's considerations in selecting short-term AI vendor solutions, prioritizing deployability, affordability, and minimally viable products while avoiding analysis paralysis.