In this paper, TSIA explores the transformative impact of artificial intelligence (AI) on the technology industry’s business models. Specifically, it focuses on the emerging concept of the AI-native company, characterized by AI integration into core business practices and data-driven decision-making. Despite AI’s potential to enhance efficiency, the majority of tech companies lack a mature AI strategy. To help understand the potential impact of AI on business operations, TSIA introduces a framework called “The Three Dimensions of AI”: - Data-driven decision making - Efficiency and cost reduction - Enhanced customer experience Also discussed is AI’s influence on competitive analysis, scalability, risk management, compliance, and regulations. TSIA places a specific emphasis on how AI will fundamentally disrupt technology and services business models and calls for a deeper understanding of how AI can modify internal operations. To help accelerate an AI-driven transformation, TSIA Research has initiated a new Research Journey to explore AI deployment management, business impact, and best practices. The result: The TSIA community will understand the high stakes facing their leaders and the imperative for adapting to the AI revolution.