SOCIAL MEDIA & TECHNOLOGY SERVICES
No doubt, you've heard all about how you should be "joining the conversation," Twittering this or crowd sourcing that. And while you may not be altogether certain on how social media can be applied to your business, you're pretty sure that traditional service models can be improved with even a slight shift in the current paradigm.
For technology services organizations, the single best way to differentiate and add value to the business is through great customer experiences. In recent analyst reports, it has been shown that over 90% of business executives consider customer experience as a critical or very important factor to their businesses, and consumers have been shown to strongly prefer better customer experiences over lower prices.
But how do you determine if social media is the right customer experience initiative for your business, and how do you go about developing, implementing and managing a social service & support program? Just look to TSIA Research for answers.
We'll help you dismantle the hype surrounding social media and understand how technology companies are successfully using social media to service their customers. TSIA's social media research program delves into ROI, best practices, staffing & social media operational models and gives you compelling data and case studies that will get you started down the path of least resistance in structuring your social media tools, people, and processes.
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