The need for technology companies to evolve and innovate around their services business is now broadly accepted amongst service industry leaders. But the road from vision to reality is daunting and fraught with peril.
What does it mean to be at the epicenter of change and innovation inside a product-centric company? How do you navigate the organizational and political landscape to drive a service-centric vision and strategic plan? How do you secure funding and other resources to support the shift to a consumption-oriented, value-added service model?
Watch the video from TSW 2010 Silicon Valley: “Becoming a Successful Change Agent in a Product-Centric Company
Read President and CEO’s book, Complexity Avalanche, the Hottest Thing in Tech.
TSIA President & CEO, JB Wood moderates a candid panel discussion at the May 2010 Technology Services World conference in Silicon Valley with five service industry leaders—and members of TSIA—who have already stepped into the change agent role.
In Complexity Avalanche, J.B. Wood presents an innovative approach
for companies in IT, consumer electronics, office products, medical
technology, and other complex technology markets to better meet their
customers’ true need: getting value from the product. It offers tech
companies a roadmap for moving to the next level of services. Order Complexity Avalanche.
