Company 360 |
| Revenues: |
>$50B |
| Installed Base: |
NA |
| Employees: |
71,000+ |
| Deployment: |
both |
Customer References |
| Intuit | | British Telecom | | Time Warner Cable | | Vonage | | Xbox |
|
John Ragsdale Commentary
Anyone who has ever become frustrated when attempting to search a knowledgebase only to receive long lists of unrelated content matches will appreciate why Microsoft’s Automated Service Agent (ASA), with its automated, unassisted, chat-like dialogue, is receiving winning reviews from customers. Keyword searches, the most common form of Web and knowledgebase searching, are not intuitive, as it is impossible to know what exact terminology the knowledge author used. Microsoft ASA instead uses natural language to understand the concept behind the customer or agent question, and deliver the one correct answer—not a laundry list of possible matches. With high profile customers including Intuit, British Telecom, Time Warner Cable, Vonage and Microsoft’s own Xbox, Microsoft ASA makes self-service simple and intuitive for both customers and agents. |
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